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*035  $a(NO-LaBS)11189494(bibid)
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*1001 $aBelch, George E.$_23618300
*24510$aAdvertising and promotion$ban integrated marketing communications perspective$cGeorge E. Belch & Michael A. Belch
*250  $a8th ed.
*260  $aBoston$bMcGraw-Hill$ccop. 2009
*300  $a838 s.$bill.
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*650 4$aAnnonsering$_13840700
*650 4$aMarkedsføring$_10954200
*650 4$aMarkedskommunikasjon$_16326400
*650 4$aReklame$_11149000
*690  $aBI-Stavanger
*7001 $aBelch, Michael A.$emedforfatter$4aut$_23618400
^