Selected by the "New York Times
Book Review" as one of the best books of 2011A "Globe and Mail" Best
Books of the Year 2011 TitleOne of "The Economist"'s 2011 Books of the
Year One of "The Wall Steet Journal"'s Best Nonfiction Books of the Year
2011Winner of the 2011 "Los Angeles Times" Book Prize for Current
Interest Daniel Kahneman, recipient of the Nobel Prize in
Economic Sciences for his seminal work in psychology that challenged the
rational model of judgment and decision making, is one of our most
important thinkers. His ideas have had a profound and widely regarded
impact on many fields--including economics, medicine, and politics--but
until now, he has never brought together his many years of research and
thinking in one book.
In the highly anticipated "Thinking, Fast
and Slow," Kahneman takes us on a groundbreaking tour of the mind and
explains the two systems that drive the way we think. System 1 is fast,
intuitive, and emotional; System 2 is slower, more deliberative, and
more logical. Kahneman exposes the extraordinary capabilities--and also
the faults and biases--of fast thinking, and reveals the pervasive
influence of intuitive impressions on our thoughts and behavior. The
impact of loss aversion and overconfidence on corporate strategies, the
difficulties of predicting what will make us happy in the future, the
challenges of properly framing risks at work and at home, the profound
effect of cognitive biases on everything from playing the stock market
to planning the next vacation--each of these can be understood only by
knowing how the two systems work together to shape our judgments and
decisions.
Engaging the reader in a lively conversation about how
we think, Kahneman reveals where we can and cannot trust our intuitions
and how we can tap into the benefits of slow thinking. He offers
practical and enlightening insights into how choices are made in both
our business and our personal lives--and how we can use different
techniques to guard against the mental glitches that often get us into
trouble. "Thinking, Fast and Slow" will transform the way you think
about thinking.
